Ep 141 | Justin Montgomery Shares How to Build a High-Profit Education Business скачать в хорошем качестве

Ep 141 | Justin Montgomery Shares How to Build a High-Profit Education Business

How to Build a High-Profit Continuing Education Business as a Lawyer | Justin Allan Montgomery Kelley Brubaker hosts Justin Allan Montgomery, a nurse practitioner who created a continuing education course business in 2020, made $50,000 in seven days, scaled it into an eight-figure yearly business, and retired at 39. He now runs ProCourseStart to teach professionals, including lawyers, how to create continuing education businesses that can generate partially passive, location-independent income with low overhead, low liability, and minimal staffing. Justin explains that the foundation is a clear value proposition and mission tied to solving a specific, meaningful problem, and he outlines common paths for lawyers, including teaching other lawyers, educating clients, or creating courses for other professionals, such as doctors. He shares that continuing education scales faster than generic courses or coaching because it is required, often tax-deductible, and frequently paid through employer stipends, with strong year-end demand. He identifies common reasons people get stuck, including analysis paralysis and imposter syndrome, and notes that poor momentum is often caused by weak messaging or marketing. Justin recommends launching new offerings with a time-limited discount, building audience first when possible, and focusing on customer lifetime value by creating multiple courses over time. He says the choice of course platform matters far less than delivering an easy experience and a real transformation. He also addresses AI concerns by emphasizing that learners value the creator’s real experience. 00:00 From Billable Hours to 24/7 Income: The Big Promise 01:01 Meet Justin: Nurse Practitioner Turned 8-Figure Course Founder 04:28 The Foundation First: Crafting Your Value Proposition & Mission 07:24 Why 'Continuing Education' Beats Coaching (Required + Tax Write-Off) 11:03 Choosing a Profitable Audience: Lawyers, Clients, or Other Pros 14:05 Validate the Topic: Start With the Problem, Not the Content 16:24 Why Courses Fail to Launch (or Stall): Analysis Paralysis & Messaging 18:43 Launch vs. Evergreen: How to Market a New CE Course 19:57 Discounts, Early-Bird Pricing & Customer Lifetime Value 20:48 Build an Audience First (or Pay for Ads): Two Go-To Launch Paths 22:25 Does Your Course Platform Matter? (Podia, Skool, Kajabi, etc.) 24:42 The Big Question: Why Start a Continuing Education Business? 27:27 Location-Independent, Low-Overhead, Partially Passive Income Explained 31:27 AI Won’t Replace Your Experience: The Human Edge in CE Courses 33:15 Where to Find Justin + Final Sponsor Plug (Profit Strong 90) Link mentioned in the episode: www.ProCourseStart.com/podcast/lawfirm Connect with Justin: Email: justin@procoursestart.com Website: www.ProCourseStart.com Phone: (423) 388-5688 LI:   / procoursestart   FB:   / 61574146510784   IG:   / procoursestart25   YT:    / @procoursestart   TT:   / procoursestart   Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/pro... Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/new... 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plu... OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks... 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/you... 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/lin... 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/con... 🗣️ Continue the discussion on social! LinkedIn   / kelleybrubaker   YouTube    / @profit.scale.thrive   #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits