Morgenbooster: The Future of Websites and Search in an AI World скачать в хорошем качестве

Morgenbooster: The Future of Websites and Search in an AI World

AI is reshaping how we are using website and how we search. Here we'll talk about SEO, GEO and the role of your website and how to design responsible and digital. In this Morgenbooster session, Mathias and Nina from 1508 explore what “responsible digital experiences” mean in 2026 and how AI-powered search is fundamentally changing the way users discover brands. From agentic experiences and the decline of clicks to Generative Engine Optimization (GEO), they unpack how websites must evolve to stay relevant. You’ll learn the difference between SEO and GEO, how LLMs retrieve and synthesize content, and why E-E-A-T (Experience, Expertise, Authority, Trust) is now critical for AI visibility. The session introduces 1508’s CLEAR framework for optimizing both traditional search and AI-generated answers—along with practical tactics you can implement immediately. They also address the bigger questions: sustainability, inclusivity, accessibility, AI’s environmental impact, and the ethical tension between growth and responsibility. The talk concludes with a candid Q&A on ads in AI, brand control, website conversion, and common GEO pitfalls. If you work in marketing, UX, digital strategy, or brand leadership, this session offers a practical and strategic lens on designing websites for an AI-first reality. CHAPTERS 00:00:00 - Welcome And Introduction 00:01:10 - Responsible Digital Experiences 00:02:24 - AI Changing Digital Search 00:03:06 - Agentic Experiences Explained 00:04:01 - Two Website Paradigms 00:06:17 - Highway Versus Scenic Route 00:08:04 - Branded Experience Case Study 00:09:17 - The Peak End Rule 00:10:39 - Responsible Design And AI 00:13:06 - AI Tradeoffs And Growth 00:17:24 - Designing With Intention 00:19:34 - SEO To GEO Shift 00:21:04 - How LLMs Retrieve Answers 00:24:09 - E E A T And Credibility 00:27:20 - CLEAR Framework Overview 00:33:36 - Content Engine Example 00:36:18 - The Role of Website 00:38:54 - Q&A And Closing Speakers Mathias Spangby O'Neill Nina Helene Damgaard Frost Enjoyed this talk? Subscribe for more. Connect with us:   / 1508-as     / 1508dk