Ep 44: Stop Running the Same Ad on Every Platform скачать в хорошем качестве

Ep 44: Stop Running the Same Ad on Every Platform

Follow Ad-venturous on Spotify: https://open.spotify.com/show/2Ycu3Z7... Most brands make the same mistake when expanding to new ad platforms: they take a winning ad and run it everywhere. But each platform has a different user mindset, feed behavior, and content expectation. The ad that works on Meta might completely flop on TikTok, Snapchat, or Pinterest. In this episode of Ad-venturous, Aves breaks down how creative strategy should change depending on where your ads are running. You’ll learn how different platforms influence the type of content that performs, why intent matters more than format, and how brands can expand their media mix without starting from scratch. 00:00 Why the same ad fails on different platforms 02:50 The biggest misconception about multi-platform creative 06:30 How Meta users behave vs other platforms 11:45 Instagram and the role of short-form entertainment 15:00 Snapchat and scrappy creator-style ads 19:00 TikTok: entertainment vs selling 23:20 Axon / AppLovin and long-form mobile game ads Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touc... Subscribe on YouTube: ⁠   / @dtcpodcast   Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/sh...