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Back-to-school season used to mean picking up a few essentials — notebooks, pencils, maybe a backpack. But thanks to social media, it’s turned into a full-blown shopping frenzy. From aesthetic school supplies hauls to Pinterest-worthy dorm room makeovers, we’ve hit a point where back-to-school and moving into university feel more like a competition than preparation. In this video, I dive into how social media has fueled overconsumption — especially for students. From endless hauls to expensive dorm décor that barely lasts a semester, I talk about why this cycle keeps growing, who it really benefits, and how it impacts Gen Z financially, mentally, and even environmentally. #BackToSchool #Overconsumption #DormRoomDecor #GenZCulture #shoppinghaul Time stamps 00:00 Let's get started 02:37 TikTok Reaction 1 @kendallmaynard25 06:16 TikTok Reaction 2 @joshua.pexz999 10:24 TikTok Reaction 3 @katrainwreck 13:19 TikTok Reaction 4 @certifiedjio 14:17 TikTok Reaction 5 @maddisonhoyt 18:08 College Overconsumption 19:26 TikTok Reaction 6 @wayn3sw0r1d 24:02 TikTok Reaction 7 @gretaabecker 26:02 TikTok Reaction 8 @makaylalysiak Other referenced videos: @only1aliya, @gabrifrancess, @victorymarrie, @jules_must_die This video contains clips and images that are the property of their respective owners. I do not claim ownership of any third-party content featured in this video. This content is used under Fair Use for purposes such as commentary, criticism, education, and analysis. If you are the copyright owner and believe your material has been used unfairly, please contact me directly.