Weird Growth by Ammo Marketing #16 - with Adam Barrell from So Media Group скачать в хорошем качестве

Weird Growth by Ammo Marketing #16 - with Adam Barrell from So Media Group

What started with a tweet, quickly become a voice for social media users of Perth. So Perth shares stories, questions and local conversations. It is Australia’s fastest growing new media publishers with over 460,000 followers, average 5,300,000 impressions on Facebook per month and 1,400,000 website views per month. Now the So Media Group is raising capital to expand their community driven media. So, we thought it would be a great time to bring Co-Founder Adam Barrell on the show to tell us all about his journey and the weird growth of the community so far. Company Trending news in Perth https://soperth.com.au/ Problem Accessing timely local media Customers 25–39-year-olds in Perth Two big pieces of advice Focus on audience and community. Be prepared to undergo trial and error and figure things out for yourself. Bullets 0:00 – Introduction 1:20 – The business Adam would start today if he was starting again 3:08 – How a broken-down train allowed Adam to experience the power of social media: Tweet Perth’s origins 7:27 – Adam’s dual-experience working at a media agency and building a side-project 10:30 – The evolution of Tweet Perth to So Perth, and the benefit of owning your own media platform 13:59 – So Perth’s core demographic: Providing the local news fix 15:39 – The value proposition for brands wanting to reach customers through So Perth 16:53 – Using chatbots (Autopilot) to grow an email list 19:05 – So Media’s perfect customer 20:33 – Crowdfunding with Birchal and near-term roadmap 26:39 – The pillars to building a strong community: Be close to your customers and make sure your content is highly relevant Show & Tell https://buzzsumo.com/ - Find the content that works best for your website https://superhuman.com/ - Email client for efficiency