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The importance of cultural values for meaningful change

This short animation tells the story of the importance of our cultural values and their role in meaningful, durable systemic change. Join us on a journey that demonstrates the need to shift our mainstream cultural values to intrinsic values such as care, equality, creativity and togetherness in order to step up to meet the multiple social and environmental crises we are navigating. Find out more about the work of Common Cause Foundation and sign up to participate in a workshop at: www.commoncausefoundation.org. Directed and Animated by: Poornima Subramaniam Post Production by: Bertil Svanekiaer With special thanks to David Foster Wallace for the fish metaphor and to our communities and networks for their invaluable feedback an support in the writing of these words.