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How to Find Your Edge in a Fund (in Under 2 Minutes) | Bridger Pennington You want to raise serious capital? You need a unique edge. I run two 8-figure funds and we’ve helped over 300 fund managers launch through Fund Launch—and here’s the exact framework we use every time. There are four buckets where your edge can (and must) exist: Asset Class – Are you in a hot, emerging market like AI, blockchain, or GP stakes? Sometimes just where you play is enough of an edge. Strategy – Even if you're in a “boring” asset class like multifamily real estate, a smart, compelling strategy can be your differentiator. Team – A rockstar team can be your edge. If your operators or partners have a killer track record or unique experience, lean into that. Structure – How you structure your deal can be incredibly compelling. For example, my dad raised millions by offering zero management fees and a 16% preferred return before taking a cut. In this video, we review each one of these buckets and how you can apply them in your strategy. Here’s the key: You don’t need all four. Nail one of them—and lean in hard. That’s how you stand out and raise capital effectively. Want to launch your fund the right way? Start by identifying your edge. Want to launch a fund? Click to watch a free training: https://fundlaunch.click/finding-your... Links: / bridger_pennington / fundlaunch Learn From Industry Professionals For FREE: https://www.altst.com Website: https://www.fundlaunch.com All Information Shared Are The Sole Thoughts and Opinions Of The Author. Do Not Take Any Information As Legal Or Financial Advice. You Should Seek A Certified Accountant And A Professional Legal Team Before Taking Any Further Action. *Results may vary depending on a number of factors, including but not limited to market conditions, investor demand, and investment strategy. While our courses are designed to provide you with the knowledge and tools necessary to launch a fund, we cannot guarantee any specific results or outcomes. Your success will depend on your own efforts, diligence, and ability to execute on the strategies and techniques that you decide to pursue. We make no representation or warranty that you will achieve any particular level of success or earnings, and you accept the risk that the results may differ from those described in our materials. ****We are not selling or soliciting a security in any way, shape, or form. This content is for educational purposes only and is not financial or legal advice. Timecodes 0:00 - 0:20 - Intro 0:21 - 0:40 - Asset Class 00:41 - 0:57 - Strategy 0:58 - 01:22 - Team 1:23 - 1:50 - My Personal Edge 1:51 - 1:10 - More On Structure 2:20 - 2:32 - Summary