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Have you ever looked at someone else’s launch and thought… what are they doing that I’m not? In this video, I’m breaking down the 5 marketing psychology secrets that drive every successful launch - the exact conversion triggers top online entrepreneurs use to make people say yes (without being pushy or sleazy). You’ll learn: 🧠 The 5 psychological triggers that make people buy 💡 How the big names use them in their launches ✨ How you can apply them ethically in your own marketing 🔍 What not to do so your audience still trusts you If you’re a course creator, membership owner, or coach, this video will help you understand why your launches convert (or don’t!) and how to fix it. 💌 Join my email list Weekly behind-the-scenes strategies to grow your audience, launch with confidence & sell your offers with ease → 👉 https://teresaheathwareing.com/newsle... 🍿 WATCH NEXT: Why Your Launch Didn’t Convert (And How to Fix It) → • Why Your Webinar Didn’t Convert (3 Mistake... How to Get More Members Without Big Launches or Free Trials → • How to Get More Members (Without Big Launc... 8 Things Every Lead Magnet Landing Page Needs → • Why Your Lead Magnet Isn’t Converting (Fix... 🔗 Take the Quiz: Are You Ready to Scale Your Online Offer? 👉 https://teresaheathwareing.com/quiz ⚙️ My Program – Grow Launch Sell Build your audience, launch with confidence & sell your online offer in a way that feels good → 👉 https://teresaheathwareing.com/grow-l... 🐦 CONNECT WITH ME: Website → teresaheathwareing.com Instagram → @teresaheathwareing LinkedIn → linkedin.com/in/teresaheathwareing ⌚️ Timestamps 00:00 Why your launch didn’t convert 00:40 The 5 psychological triggers that drive sales 02:00 Reciprocity: give before you ask 04:10 Scarcity & urgency — and how to use them ethically 08:30 Social proof that builds trust 10:00 Price anchoring that feels genuine 16:00 Putting it all together for your next launch