Sponsorship and festivals: Through the looking glass | Festival Connections | 26 November 2020 скачать в хорошем качестве

Sponsorship and festivals: Through the looking glass | Festival Connections | 26 November 2020

In India, with the lack of cultural funding from the government, brand sponsorship has been a lifeline to many a festival. Both homegrown and international brands have supported festivals. Brands that range from banking to beverages, and oil to automotive -- these sponsors support some of the biggest names in the festival sector. In this session, we explore the dynamic role between brand sponsorship and festivals and the changes it has undergone in recent times. Festival Connections brings together brands and festivals to a common platform to address the needs of each other and forge a common path ahead. Speakers: Jobin Mathew - Media, Digital and PR. Manager, Asian Paints Ravi Deecee - Managing Partner and CEO, DC Books Udit Mediratta - Director, Brand Marketing, AB InBev, South Asia British Council's Festival Connections is an annual programme of events in partnership with Arts & Culture Resources India. In response to sector need and demand, Festival Connections brings senior managers, artists, and stakeholders together to exchange, discuss, and share learnings relevant to the festival sector. The project is focused on supporting the long-term development, economic empowerment, and systemic change of India’s emerging festivals sector.