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In today’s Daily Brief, we’re cutting through the headlines to find the truth in the 2026 real estate market. From Newsweek’s warning to buyers to a massive new proposal involving 401(k)s for down payments, we cover what you need to know to stay ahead. In this Daily Brief: Common Buyer Mistakes in the Current Market The 2026 New Construction "Rare Opportunity" The Truth about Using Retirement Funds for Real Estate Social Media Strategies that Actually Convert Timestamps: 00:00:00 - Welcome and Introduction: Cutting Through the Noise 00:01:03 - Article 1: Top 3 Mistakes Buyers are Still Making 00:02:25 - Mistake #1: Failing to Secure Pre-approval 00:05:07 - Mistake #2: Underestimating Closing Costs 00:06:51 - Strategy: Using Net Proceed Sheets for Buyer Clarity 00:08:25 - Mistake #3: Allowing Emotions to Drive Decisions 00:10:08 - Strategy: The "Walk-Away Number" and Structure 00:13:00 - The Systemic Issue: The Lack of Financial Education 00:14:58 - Action Items: Buyer Consultation Audits and Comparison Sheets 00:19:06 - Article 2: 2026 New Home Market – A Rare Opportunity 00:22:41 - Chief Economist Robert Dietz’s 2026 Outlook 00:24:21 - Widespread Builder Incentives and Rate Buy-downs 00:28:37 - Why Townhomes and "Light Touch Density" are Trending 00:30:06 - Right-sizing: The Shift Toward Smaller, Affordable Homes 00:31:34 - Action Items: Builder Inventory Audit and Maintenance Comparisons 00:34:31 - Article 3: Floating the 401k Withdrawal Plan for Down Payments 00:37:51 - Potential Economic Impact and Unintended Consequences 00:41:31 - Action Items: Partnering with Financial Planners for Q&A 00:45:11 - Article 4: 4 Social Media Mistakes Costing You Clients 00:47:01 - The Consistency Trap: Visibility vs. Authority 00:50:58 - When Trends Stop Serving Your Brand 00:52:32 - The Professionalism Gap: Your Social Media as a Digital Resume 00:56:30 - Auditing Engagement: Does Content Drive Inquiries? 00:59:04 - Action Items: The 80/20 Content Rule and Digital Rapport 01:04:08 - Closing Remarks and Schedule Updates Articles mentioned: https://www.newsweek.com/housing-mark... https://www.nar.realtor/magazine/real... https://www.realtor.com/news/real-est... https://www.inman.com/2026/01/15/4-co... https://www.realestatebusiness.com.au... Connect with The Real Estate Advantage: Subscribe for More Training & News: / therealestateadvantage Follow on Twitch: / agentmentoradam Music by CreatorMix.com