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Do you know how to use lexical semantics and relations to improve your SEO rankings? In this video, I'll share a 26 SEO campaigns in 1 SEO case study with success. This video teaches you how to use lexical semantics and lexical relations to improve your SEO campaign. We'll use a semantic SEO case study to explore how to use these principles to improve a website's ranking in Google. By the end of this video, you'll have a better understanding of how to use lexical semantics and lexical relations to improve your SEO campaign. What is Lexical Semantics? Lexical Semantics involves lexical relations between words such as hypernym, hyponym, holonym, meronymy, synonym, antonym, polysemy, homonymy. The lexical semantics help search engines, and Natural Language Processing to understand natural language. Study of lexical semantics involve classification, and decomposition of lexical units inside the sentences. Lexicosemantics is part of universal linguistics for every language. Lexical Semantics and relations are used in semantic SEO to express the connections between words, sentence discourse, overall topicality of a document for better relevance and responsiveness. The Lexical Semantics involve syntax and free, bound morphemes in semantic fields to show word and concept boundaries. Why is Lexical Relation Important for Search Engine Optimization? Lexical Relations are important for Search Engine Optimization because Search Engines use lexical relations for constructing an information graph while processing the query search terms. Lexical semantics and Query Semantics are bound to each other to understand and match the context of query to the context of the document. Matching search terms to the document terms is fundamental of Information Retrieval, but semantic and contextual search engines match the meaning that derives from the context of the search session to the document purpose. To increase the click satisfaction, and improve click satisfaction rate, contextual search engines use lexical semantics to re-write search queries of users, and cluster web documents for indexing, and ranking. How to Use Lexical Semantics for SEO? To use Lexical Semantics for SEO, include lexically related words and concepts inside the headings, and subordinate texts while creating richer n-grams with diversified context variations. Including synonym phrases inside a document for improving relevance while decreasing repetitiveness of the same phrase is a part of using lexical semantics. Using antonyms, and using questions that include antonym phrases to cover a concept's or entities' every angle is helpful for lexical relations. For example, "advantages-disadvantages of a product", or "parts, types, alternatives, similar ones, and versions" of the same thing should be included inside the web document to match the probable meanings and contexts of the search query. What are the Examples of Lexical Semantics? The "color" is the hypernym of the "blue, purple, and red". The "angry" and "indignant" are synonyms for certain contexts. The "small" and "big" are antonyms to each other. The "bright" as "shining" and as "intelligent" are polysemy to each other. The "bank" as of "river" and as of "financial institution" are holonym to each other. The "leg of a table" involves "leg" as a meronymy of "table", and "table" as holonym of "leg". 00:50 Introduction to Lexical Semantics Case Study 3:10 Background Case Study 10:00 First Website 13:30 Second Website 15:30 Third Website 17:15 Fourth Website 18:30 Fifth Website 20:10 Sixth Website 23:00 Seventh Website 24:59 Eight Website 26:05 Ninth Website 27:35 Tenth Website 29:12 Eleventh Website 29:50 Twelfth Website 31:08 Thirteenth Website 32:52 Fourteenth Website 34:45 Fifteenth Website 36:19 Sixteenth Website 37:17 Seventeenth Website 39:00 Nineteenth Website 40:35 Twentieth Website 42:00 Twenty-first Website 43:00 Twenty-second Website 47:00 Twenty-third Website 48:00 Twenty-four Website 49:00 Semantic Similarity 50:49 Semantic Relevance 53:00 Lexical Semantics 54:43 Holistic SEO Newsletter 54:51 Semantic Relevance of Keywords 57:00 Semantic Similarity Python 58:00 String Similarity Python 58:40 Information Retrieval 59:20 Index Tiering 60:00 Proximity Search 61:00 Lexical Semantic Structure 62:10 Query Refining with User Input 63:15 Identifying a Synonym with N-Gram Agreement for Query Phrase 65:00 Natural Language Queries through User Behaviors 66:00 Subphrase Extraction Using Subphrase Scoring 68:00 Extracting Semantic Classes and Instances from Text 69:00 Query Phrasification 71:00 Unambiguous Noun Identification 72:00 Inferred Queries 74:00 Query Optimization 75:20 Co-occurring Elements in Lists 77:40 Related Terms in Different Languages 78:02 Word Representations 79:03 Ontology Construction #seo #semanticseo Lexical Semantics SEO Case Study Article is published on "https://www.holisticseo.digital/seo-r..."