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In this conversation, Kyle Greer, the Director of Sales at Impel, discusses the transformative role of AI in the power sports industry. He emphasizes that AI is designed to enhance the efficiency of salespeople rather than replace them. The discussion covers the challenges dealerships face in adopting new technologies, the importance of effective CRM usage, and the future innovations that Impel is working on to improve customer engagement and sales processes. Greer also highlights the need for education in the industry to help dealers understand the benefits of AI and technology integration. Takeaways Impel started in the automotive space and has expanded into power sports. AI is not meant to replace salespeople but to enhance their efficiency. Dealers often struggle with integrating technology into their sales processes. The importance of timely follow-ups in sales cannot be overstated. AI can help dealerships manage leads more effectively and improve conversion rates. Many dealerships are not utilizing their CRM systems to their full potential. Education is key for dealers hesitant to adopt AI technology. The future of AI in power sports looks promising with ongoing innovations. Dealerships need to cleanse their databases for better targeting. The subscription model for software can be justified by increased efficiency. Chapters 00:00 Introduction and Background of Impel 03:08 The Role of AI in Power Sports 06:05 Enhancing Sales Processes with AI 09:02 Balancing Automation and Human Touch 11:48 The Importance of CRM in Dealerships 15:05 Challenges in Adopting AI 17:59 Future Innovations and Roadmap 21:03 Conclusion and Final Thoughts