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In June 2025, a California icon officially called it quits. John Paul Mitchell Systems, a hair care empire built from the ground up in Los Angeles, announced its move to Texas. This wasn't just a corporate relocation—it was a $12 million statement about the future of American business. In this investigative documentary, we explore the "Secret Texas Move" of billionaire founder John Paul DeJoria, who quietly lived in Austin for 25 years before finally moving his headquarters. Want to verify the facts in this video? Here are all the credible sources we used for our research: Texas Governor's Office - Official announcement of John Paul Mitchell Systems relocation https://gov.texas.gov/news/post/gover... California Franchise Tax Board - Corporate tax rates https://www.ftb.ca.gov/file/business/... Yahoo Finance - Company relocation coverage https://finance.yahoo.com/news/john-p... The Dallas Morning News - Headquarters move details https://www.dallasnews.com/business/2... Houston Chronicle - Relocation announcement https://www.houstonchronicle.com/news... FOX 4 Dallas-Fort Worth - Governor Abbott announcement https://www.fox4news.com/news/paul-mi... WFAA (ABC Dallas) - Parent company relocation https://www.wfaa.com/article/money/bu... CNBC - John Paul DeJoria biography and business rules https://www.cnbc.com/2017/12/15/john-... KXAN Austin - DeJoria considering Texas move https://www.kxan.com/news/texas/austi... Santa Clarita Valley Signal - Local impact of move https://signalscv.com/2025/06/john-pa... CalMatters - Analysis of California corporate exits https://calmatters.org/economy/2024/1... Public Policy Institute of California (PPIC) - Headquarters relocation study https://www.ppic.org/publication/are-... Hoover Institution - Corporate departure data (2018-2021) Referenced in multiple news sources Paul Mitchell Official Website - Company leadership https://www.paulmitchell.com/pages/ou... Paul Mitchell Schools - Company history https://paulmitchell.edu/our-story Wikipedia - John Paul Mitchell Systems https://en.wikipedia.org/wiki/John_Pa... Wikipedia - John Paul DeJoria https://en.wikipedia.org/wiki/John_Pa... Encyclopedia.com - Company history https://www.encyclopedia.com/books/po... Reference for Business - Company background https://www.referenceforbusiness.com/... Stripe - State corporate tax rate comparison https://stripe.com/resources/more/whi... Texas Politics - Jobs and investment analysis https://texaspolitics.com/2025/06/21/... Do Good LA - John Paul DeJoria philanthropy profile https://www.dogoodla.org/john-paul-de...