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What does communication mean? How does it affect us in an ever-connected global world like ours? Yu-Ting has been confronted with this question since birth. As a second generation Taiwanese, he has juggled two cultures in the way he was brought up by his parents. His parents tried to keep the Asian traditions alive at home, while also sending him to a German school to fully integrate himself into his new environment. This question of identity, even more, the question of communication between cultures and people, lead Yu-Ting’s choice of a professional path where he could explore different means of sending and receiving a message. In his work as a marketer and brand consultant, he successfully implemented communication concepts for known companies, while continuously diving deeper into this subject. Yu-Ting’s mission to discover and reflect on what it means to interact while keeping human integrity intact is a common thread in both his professional and private life. What does communication mean? How does it affect us in an ever-connected global world like ours? Yu-Ting has been confronted with this question since birth. As a second generation Taiwanese, he has juggled two cultures in the way he was brought up by his parents. His parents tried to keep the Asian traditions alive at home, while also sending him to a German school to fully integrate himself into his new environment. This question of identity, even more, the question of communication between cultures and people, lead Yu-Ting’s choice of a professional path where he could explore different means of sending and receiving a message. In his work as a marketer and brand consultant, he successfully implemented communication concepts for known companies, while continuously diving deeper into this subject. Yu-Ting’s mission to discover and reflect on what it means to interact while keeping human integrity intact is a common thread in both his professional and private life. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx