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"Your word of the year only works if your team actually uses it." In this first solo episode of 2026, Cassie talks about why most words of the year start with excitement and quietly disappear by spring, and what to do differently if you want real change. This episode is about slowing down, reflecting honestly on the year you just lived, and choosing a shared word that helps your team make better decisions, communicate more clearly, and stay aligned when things feel busy or messy. “You don’t need a perfect word. You need one your team can come back to.” Cassie shares: – Why words of the year often fade once the year gets busy – How reflecting on peaks and pits builds trust and alignment – Why choosing a word together matters more than choosing the right word – How clarity reduces repetition and frustration – Simple ways to bring your word into meetings, systems, and daily decisions 💡 Sponsor Spotlight: The Ortho Society This episode is sponsored by The Ortho Society, a small, in-person meeting for orthodontic leaders. Cassie co-hosts alongside practice management expert Lindsay Quinn, guiding practices through team growth planning, workflows, dashboards, and practical systems you can actually use. The next cohort meets June 4 and 5 in San Diego. Applications are open, and space is limited. 👤 About Cassie Kellner Cassie Kellner is the founder of Everbloom and host of The Bloom Effect. A former chairside assistant turned team coach, she works with orthodontic practices across the country to strengthen leadership, communication, and team culture through practical systems and honest conversations. 🔗 Episode Links & Ways to Connect 📨 Free leadership resources from Everbloom: https://discovereverbloom.com/free-re... 🔗 Learn more about working together: https://discovereverbloom.com 📱 Follow along on Instagram: / discovereverbloom 🎧 Subscribe to The Bloom Effect: https://bit.ly/3IjV0Fl Listen on Apple, Spotify, or YouTube. If this episode resonates, share it with your team or another practice leader. Leaving a review helps more teams find these conversations. ⏱️ Episode Chapters 00:00 Welcome and setting the tone for 2026 02:45 Why most words of the year fade 06:10 Reflecting on the full year, not just the ending 10:25 Peaks and pits with your team 14:10 Turning a word into daily practice 17:40 Clarity, communication, and alignment 20:20 Final thoughts 🔍 Topics we explore in this episode include orthodontic leadership, team communication, practice culture, leadership clarity, word of the year, practice systems, intentional leadership 🏷️ Hashtags #TheBloomEffect #OrthoLeadership #PracticeCulture #LeadershipClarity #TeamCommunication #IntentionalLeadership #PracticeSystems #CassieKellner #Everbloom