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Product Market Fit (PMF) is the most important thing for any startup. Asking about what people like and need from your product is a good way to determine where you stand, but simply running surveys isn’t enough. Do you know why your product works (or doesn’t)? If you’re not talking to your customers, you’re leaving critical insights on the table. In this CXL Feed, growth expert and consultant Rosie Hoggmascall, shares her playbook. Here are the key activities: 👇 🔴 Interview 5-10 users. 🔴 Dig into why they love you (or don’t). 🔴 Map the real reasons competitors win or lose. 🔴 Refine your value prop to stand out in the noise. Your next big unlock? It’s hiding in their answers. Have you run customer interviews before? What’s your top tip for getting real insights? Drop it in the comment below. — Chapters: 0:00 Pay more attention to your PMF survey interviews 0:35 You have done your PMF interviews - now what? 1:52 PMF insights to our Messaging 3:20 Making the most of your problem discovery 8:09 Use your user interviews for competitor analysis 9:53 Bringing it all together: Communication template 11:51 Next Steps for your PMF interviews — #productmarketfit #startup #digitalmarketing #cxlfeeds