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Your trade show booth might be attracting visitors, but is it converting them into real business? Most companies rely on giveaways, flashy displays, and generic engagement tactics—but those aren’t enough. Your booth needs to do more than just look good—it must pull people in, create meaningful interactions, and drive real business results. In Part 2 of our Booth Design That Drives Results series, we’re going beyond the basics with innovative booth engagement strategies and tackling a major event challenge: converting engagement into leads that actually close. Here’s what we’re covering: ✅ How storytelling can transform your engagement strategy. ✅ The smartest booth experiences we’ve seen (what worked and why they worked) ✅ How to fix demo no-shows and weak follow-ups with actionable strategies. Join powerhouse hosts Matt Kleinrock and Coty Adams on February 5 at 1 PM ET as they break down the must-know tactics to turn your booth into a business driver. If you’re ready to elevate your booth experience and maximize results, this is the episode you can’t afford to miss. --------------------- Check out the deck: https://nimlok31-my.sharepoint.com/:b... Connect With Us: Matt Kleinrock: / matt-kleinrock-9613b22b Coty Adams: / cotykadams Our Company: https://rockwayexhibits.com/ On the blog: https://rockwayexhibits.com/blog/boot... 🚨 Register for the show here: https://tinyurl.com/EventMarketingRed... #tradeshowsuccess #boothdesign #boothstrategy #eventmarketing #brandexperience