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Lexus Genesis - Brand Film

Client: LEXUS Agency: TEAM ONE ADVERTISING Director: POLYNOID Production: BLACKLIST Animation: WOODBLOCK http://www.woodblock.tv Polynoid in Berlin: "The brief we got from Team One was about telling the story of a generic car that's being injected with a blue liquid by robots which then changes the DNA of the car, transforming it into a racing car from the inside. "First of all, kudos to Team One for pushing through such a bold concept. From a creative point of view it was one of those briefs we've always been waiting for. "The challenge for us then was developing and refining the story in a way that would work as a film and finding a concept for the transformations to fit the concept, ideally without resembling something we've seen before in this kind of commercial. "The main technical challenges were about handling the CAD data for the car, especially when it came to building the effects on top." Schedule: eight weeks. For Team One Advertising Group creative director: Jason Stinsmuehlen Copywriter: Josh Paialii Art director: Davide Vismara Executive producer: Sam Walsh Associate producer: Reilly Park Director: Polynoid For Blacklist Executive producer: Andrew Linsk Executive producer, managing director: Adina Sales Producer: Hilary Downes For Woodblock Producer: Lars Wagner Artists: Jan Bitzer, Csaba Letay, Fabian Pross, Tom Weber, Ilija Brunck, Marco Kowalik, Michael Heberlein, Sarah Eim, Thorsten Loeffler, Roman Kaelin, Ivan Vasiljevic, Dragan Miokovic, Eric Mootz, Carlos Vicetto, Felix Deimann, Falko Paeper Music & sound design: Joel Corelitz / Waveplant Toolkit Softimage, Arnold, Nuke The short films, music videos and motion design you see on STASH, took a long time to produce. Show your appreciation to these incredible artists by "liking" them and sharing with your friends. Thanks! Visit our official Stash Media website : http://www.stashmedia.tv