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Brave Releases Update on its Decentralized Ad Platform The initiative is an ad platform called ‘THEMIS.’ Themis is a decentralized and private-by-design protocol that aims to improve upon the current Brave ad ecosystem. This new protocol comes with numerous potentially attractive features. Another primary issue touched on is that the first iteration required a centralized entity to manage the underlying protocol. As outlined by the post, the solution is to rely on “untrusted campaign facilitators .” The CFs are intended to negotiate policy, deploy smart contracts, and handle on-chain payments. However, the THEMIS protocol is designed to support multiple CFs running multiple campaigns in the same sidechain, and this is where the “progressive decentralization” comes in. Brave is imagining a system where “independent CFs can join the network after being vetted by the PoA consortium.” The post likens this to existing volunteer networks like Tor nodes or Gnutella peers where power gets distributed over time. Others, however, remain patient and highlight that the project is still young and ambitious and that the rewards system technically works although it’s still in a beta stage.