Building Trust in Scientific Information in an Era of “Fake News” скачать в хорошем качестве

Building Trust in Scientific Information in an Era of “Fake News”

2022 Science Symposium on Developmental Immunology and Immunotoxicology and the Effects of Microplastics and Nanoplastics on Human Health Center for Research on Ingredient Safety at Michigan State University It is challenging to share scientific information with consumers on important matters such as ingredient safety even in the best of times. But it’s even more of an issue at a time of “alternative facts”, frequent labels of “fake news,” and self-described experts who disseminate their views to audiences on a range of social media platforms. This session will look at changing public perceptions about science and scientific information. What does the future look like? How is social media influencing this trend? How can companies, academic institutions and organizations effectively share trusted information about ingredient safety? Helena Bottemiller Evich, Founder and Editor-in-Chief of FoodFix.co Helena Bottemiller Evich is an award-winning reporter who previously led food coverage at Politico, launched Food Fix to be the go-to source for food policy news and analysis, for insiders and consumers alike. Elisabeth Anderson, Director of Science Communication, Center for Research on Ingredient Safety Elisabeth Anderson focuses on demystifying dense subjects using a human-based storytelling approach that meets individuals where they are, not where experts assume they should be. She specializes in digital media and digital tools. Moderator Roger Lowe, Principal, RKL Communications Strategies Roger Lowe is a senior communications and public affairs leader with more than 40 years of experience at a leading trade association, one of America’s most recognized non-profit brands, top public affairs agencies and as a newspaper reporter. His multi-faceted experience enables him to effectively position initiatives, manage high-risk crises and enhance and protect an organization’s reputation. He established RKL Communications Strategies in November 2018 to offer strategic communications, messaging, storytelling, crisis communications and public affairs support for clients that include non-profits, advocacy groups, trade associations and government agencies.