Pentagram's Michael Bierut Talks Brand Design & The Key To Creating Logos: GLG скачать в хорошем качестве

Pentagram's Michael Bierut Talks Brand Design & The Key To Creating Logos: GLG

Pentagram Design Partner Michael Bierut sits down with GLG (Gerson Lehrman Group) to discuss brand design, Paul Rand and the key to creating logos. Michael Bierut is a partner in the New York office of international design consultancy Pentagram, where he specializes in brand identity, book design, packaging, and environmental graphics. Bierut is a senior critic in graphic design at the Yale School of Art and the cofounder of the Design Observer website. A book on this work, "How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world,” will be published this fall by Thames & Hudson and Harper Design. Learn more: http://glg.it/videos/michael-bierut-p... Subscribe to the GLG Channel:    / glgit   Connect with GLG (Gerson Lehrman Group) Online: Visit our Website: http://glg.it Follow us on Twitter:   / glg   Find us on LinkedIn:   / glg   Like us on Facebook:   / glg   Connect with us on Instagram:   / lifeatglg