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Understanding consumer’s food choice

From the supermarket and restaurants to the gym and social media, we are overloaded with information about healthy and sustainable food everywhere. Wageningen University & Research investigates the factors that determine why consumers repeatedly buy and consume certain products. By combining fundamental and applied research, we want to understand the relation between a product’s sensory aspects, the emotions they trigger in the consumer, and the resulting acceptance of the product. www.wur.eu/foodchoice