Christmas in July: Getting Ahead for Festive Success - Jonathan Hallewell (BBC) and Pete May (Heart) скачать в хорошем качестве

Christmas in July: Getting Ahead for Festive Success - Jonathan Hallewell (BBC) and Pete May (Heart)

Every year, brands are reminded to start thinking about their Christmas PR early – and with good reason. But while traditional PR leads the charge, broadcast is often left out of the conversation. This is a missed opportunity. With competition fierce, the brands that plan ahead and develop creative that resonates with their audiences are the ones that secure standout coverage. To make an impact, it’s crucial to understand how to cut through a busy media landscape and what producers are really looking for. We’ll be joined by Jonathan Hallewell, who brings 35 years of insight from the BBC – from Radio Merseyside to Radio 4’s You & Yours, and most recently BBC Religion – as well as Pete May, Creative Producer at Heart Breakfast with Jamie Theakston and Amanda Holden. Together, they’ll share what makes a Christmas story shine on air, how to pitch it effectively, and why broadcast should be at the heart of your festive campaign.