Product-Led Growth w/ Wes Bush & Ryan Kim скачать в хорошем качестве

Product-Led Growth w/ Wes Bush & Ryan Kim

The Product-led Growth Session from ‪@demandcurve‬'s annual Growth Summit. We spoke to Wes Bush and Ryan Kim. You'll learn how to design a product that acquires and retains users, at scale. Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. After working for some of the world’s fastest-growing companies in the world, today he trains teams around the globe how to turn their product into a powerful growth engine. Ryan Kim is a Senior Product Manager at ‪@Spotify‬. Currently working on a machine-learning-powered growth platform for marketing automation products to automatically traffic and optimize Spotify’s ads across marketing channels/regions to acquire the next hundreds of millions of users. Also an angel investor in pre-seed and seed-stage companies and was previously working on growth at Lyft.  Where to find Wes Bush: Website: https://www.productled.com Twitter:   / wes_bush   LinkedIn:   / wesbush   Where to find Ryan Kim: LinkedIn:   / ryankim7   Host: Aadil Razvi is a founding team member of Demand Curve. He runs sales and partnerships, leads live content, and previously ran growth operations. Where to find Aadil: LinkedIn:   / aadilr   Twitter:   / aadilrazvi   Where to find Demand Curve: Website: https://www.demandcurve.com Newsletter: https://www.demandcurve.com/newsletter Growth Summit: https://www.demandcurve.com/growth-su... Timestamps: (00:00) - Introduction (01:27) - What is PLG? (03:32) - Examples of Companies for PLG (06:51) - PLG at Startups/Spotify (10:31) - B2B Examples (15:02) - Metrics for PLG (21:06) - Impactful Features (26:30) - PLG for Service Businesses (30:38) - When to Focus on PLG? (35:41) - What People Get Wrong (39:58) - Deciding Features to Ship (42:52) - PLG for Desktop Apps (46:38) - PLG for Physical Products