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The ICHRA Exclusive Podcast is back for another episode, and we’re diving straight into the "Hard Market Era" of 2026. In this episode, we’re joined by Paul Ashley, Vice President and Consultant of Corporate Benefits at NFP, to discuss why the traditional renewal cycle is becoming an unsustainable burden for employers. If you’re an employer waiting for your 2027 renewal to hit your desk, the headlines may not be pretty. But here’s the reality: in a market this "hard," having a viable escape hatch like ICHRA isn't just an option—it’s a necessity. We dig into what’s keeping NFP “edgy” in this environment, from Captives and MEWAs to Reference-Based Pricing. Paul breaks down why ICHRA is a "multiplier" for 2026 as we head toward a massive million-life milestone. We also explore how carriers like Anthem are evolving, creating separate ICHRA-specific plans. The conversation has shifted from simply seeking a risk solution to mastering Change Management. Moving a population to ICHRA is a 180-degree turn that requires "kid gloves" and bi-directional feedback. We discuss the human hurdles of this transition—from the emotional journey of Medicare-eligible employees to the geographic complexities of multi-state populations. If you’re navigating the "warm-up act" of rising renewals, evaluating alternatives like Association Health Plans, or want a candid look at the rapid adoption of ICHRA, this episode is for you. Want to keep the conversation going? Learn more about ICHRA or see how Remodel Health can support your organization by connecting with our team. We’re always happy to answer questions, share insights, and help you navigate what’s next. remodelhealth.com ichraacademy.com remodelhealth.com/aim2026 Use code ICHRAEXCLUSIVE for 25% off AIM 2026 registration. Be sure to follow us for more ICHRA conversations and upcoming episodes of the ICHRA Exclusive Podcast. #ichra #ichraexclusive #podcast