De-Risking Investments Through Strategic Marketing & GTM Systems | Brian Gustason | Ep 77 скачать в хорошем качестве

De-Risking Investments Through Strategic Marketing & GTM Systems | Brian Gustason | Ep 77

In this episode, Bill talks with Brian Gustason, a growth-focused operator and advisor with deep experience accelerating revenue and EBITDA across lower and middle-market B2B and technology companies. Brian has built a career transforming private equity portfolio companies through disciplined leadership, integrated revenue systems, and clear go-to-market strategy. Together, they explore how today’s private equity landscape has shifted, highlighting why capital efficiency, longer hold periods, and increased competition for higher multiples necessitate a more strategic approach to marketing, sales, and customer success. Brian outlines the patterns he sees across portfolio companies, the risks of founder-led sales, the importance of buyer clarity and differentiation, and how a strong GTM engine both fuels growth and de-risks an investment. This conversation provides practical insights for PE operators, CEOs, and those leading B2B and manufacturing organizations through value creation. Connect with Brian on LinkedIn:   / brian-gustason   Learn more about Craig Group: https://www.craiggroup.io/ Connect with Bill on LinkedIn:   / bill-woods-i   Follow 50 Marketing:   / 50-marketing   Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!