You're Not Alone: CERNA Assessment - the Hidden Power of Collective Climate Action скачать в хорошем качестве

You're Not Alone: CERNA Assessment - the Hidden Power of Collective Climate Action

In this playful, fish-led journey, Gil takes us upstream to explore the CERNA Assessment: a behavioural science tool that compares what people believe helps the planet… with what actually does. Along the way, we uncover surprising misconceptions, social norms, and small everyday changes that can make a big impact. Because real climate action starts when we align perception with reality and when we realise we're not swimming alone. What’s inside this video: The psychology behind everyday climate actions Why social norms and “pluralistic ignorance” hold us back Tips to save energy without sacrificing comfort How CERNA supports behaviour change in EU projects like CHRONICLE and PROBONO 🔗 Learn more & explore the CERNA Assessment: https://www.probonoh2020.eu/thepsycho... 🎥 Produced by: Smart Innovation Norway