51% of Your Impressions Weren't Human - A Cyber Week 2025 Post-Mortem скачать в хорошем качестве

51% of Your Impressions Weren't Human - A Cyber Week 2025 Post-Mortem

Skynet didn't need Terminators. It just needed programmatic advertising. For the first time in a decade, bots outnumber humans on the internet. 51% of all web traffic is now automated—and your agency charged you full price to reach them. Your Cyber Week 2025 report is coming. It'll show record spending, impressive ROAS, millions of impressions. Here's what it won't show: how much of that actually reached humans. In this video, I break down: The 51% reality (37% bad bots + 14% AI crawlers) Why AI scrapers like GPTBot and ClaudeBot are eating your ad budget The $1M → $176K math nobody wants to do Why your agency is too scared to tell the boss 6 questions to ask before you accept that victory lap report Sources cited. Receipts included. No fluff. — TIMESTAMPS: 0:00 - The Bots Won (Cold Open) 1:30 - The 51%: Who's Really Seeing Your Ads 6:30 - The AI Search Problem 10:30 - Cyber Week 2025 Reality Check 14:30 - The Itemized Receipt 20:30 - Why Nobody Tells Their Boss 24:30 - What To Do Now 29:00 - The Close — SOURCES: 2025 Imperva Bad Bot Report (Thales) Adobe Analytics Cyber Week 2025 DoubleVerify Fraud Lab ANA Programmatic Transparency Study RetailNext Traffic Data Cloudflare AI Crawler Analysis Like, Comment and Suibscribe for updates    / @cormacjonas   Breaking down the latest social media algorithms, SEO shifts, and paid media strategies that actually move the needle. The Jonas Agency analyzes platform changes, growth tactics, and marketing trends through the lens of real performance data. No theory—just what's working right now. Topics We Cover: 📊 YouTube Algorithm & SEO Updates 📱 Social Media Platform Changes (TikTok, Instagram, LinkedIn) 💰 Paid Media Performance & Attribution 🚀 Growth Marketing Strategies 📈 Content Monetization Tactics 🔍 Search Behavior Shifts Sports, Media and Entertainment What Makes Us Different: We test everything on our own channels first Real client data (anonymized) proving what works Platform-specific optimization strategies Focus on ROI, not vanity metrics Recent Performance: TikTok attribution gap analysis → Saved clients $100K+ YouTube SEO strategies → 300% organic growth Paid social optimization → 4.2x ROAS average Resources & Tools: Strategy Insights: [thejonasagency.com/blog] Work With Us: Email: [email protected] LinkedIn:   / the-jonas-agency   Upwork: https://www.upwork.com/freelancers/~0...