Why Relationships Fuel Business Growth with Andrew Dobbin | Cut Through The Noise скачать в хорошем качестве

Why Relationships Fuel Business Growth with Andrew Dobbin | Cut Through The Noise

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business! In this episode of Cut Through the Noise, Aisling is joined by Andrew Dobbin, referral marketing and networking expert from The Business Mindset. As we look ahead to 2026, digital fatigue, declining search traffic, and rising competition mean businesses can no longer rely solely on online marketing. Andrew explains why referral marketing and relationship-led growth must become a core part of your marketing strategy, not an afterthought. Together, Aisling and Andrew unpack the difference between networking and referral marketing, why most businesses rely on word of mouth without a plan, and how to intentionally build a referral strategy that delivers consistent, high-quality introductions. 🔑 Key Topics Covered: -The difference between networking and strategic referral marketing -Why 98% of businesses rely on referrals but only 3% have a plan -The “golfer vs footballer” mindset, why referrals are a team sport -How to identify the “jeweller” or magnet in your industry -Andrew’s Five Relationship Levels: Recognition → Knowledge → Trust → Referral → Advocacy -How professionals like accountants naturally become powerful introducers -Why one-to-one meetings are the foundation of referral success -The importance of human-to-human connection in an AI-driven world -How trust, clarity, and social proof fuel better introductions Why referral strategies should sit alongside SEO, ads, and social, not replace them. In this week’s bonus content, available exclusively on YouTube, Andrew talks us through why strong one-to-ones can solidify the foundations of a relationship, and kickstart referrals. If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Connect with Aisling: Website: http://www.thecommunicationscoach.ie Email: hello@thecommunicationscoach.ie Instagram:   / thecommunicationscoach.ie   LinkedIn:   / aislingorourkecc   Connect with Andrew Dobbin: LinkedIn:   / andrewdobbin   Website: https://www.thebusinessmindset.co.uk/...