How to build brand partnerships that go beyond visibility. скачать в хорошем качестве

How to build brand partnerships that go beyond visibility.

What does it take to build sports and entertainment platforms in Africa that truly last? In this episode of Africa Event Connect, Projeni Pather sits down with Lyndon Barends, General Manager of Arena Holdings, to unpack the business of sustainability in events, the power of brand alignment, and why purpose-driven experiences win loyalty. From real-world case studies to future-focused insights, Lyndon shares hard-won leadership lessons and the keys to creating scalable, meaningful properties that connect audiences across the continent. If you’re in events, sponsorship, or media, this is your playbook for building impact that endures.