Ep. 102: The Consumer Product Guru - Adam Siskin скачать в хорошем качестве

Ep. 102: The Consumer Product Guru - Adam Siskin

Join Rogers Healy as he sits down with Adam Siskin, entrepreneur, connector, and founder of The Platform CPG, to talk about the power of community, collaboration, and building brands that last. Known as one of the most well-connected people in the CPG space, Adam has built his career helping founders scale their ideas and navigate the ever-changing world of consumer goods. In this conversation, Adam shares his journey through entrepreneurship, his insights on what makes a great CPG brand, and how authenticity and generosity have shaped his approach to business. Rogers and Adam also dive into the value of giving without expectation, the rise of the “CPG mafia,” and why real relationships always come before deals. Whether you’re a founder, investor, or someone curious about what it takes to build something meaningful in today’s consumer landscape, this episode delivers practical lessons and genuine connection — the kind that fuels growth and good business. 🎯 What You’ll Learn: What it really takes to build a lasting CPG brand Why community and connection matter more than competition How to identify brands worth betting on The philosophy behind “The Platform CPG” Why generosity and authenticity drive long-term success ⏰ Key Timestamps: 00:00 – Introduction to Adam Siskin and The Platform CPG 02:45 – How Rogers and Adam Connected Through LinkedIn 05:32 – Building the CPG Mafia and the Power of Community 08:57 – Helping Founders Navigate Growth and Scale 12:18 – The Art of Making Intros That Matter 15:46 – Spotting Great Consumer Brands Early 19:22 – Lessons from Investing and Advising in CPG 23:54 – The Importance of Authentic Relationships in Business 27:10 – What’s Next for The Platform CPG 30:02 – Closing Thoughts and Reflections 👤 About Our Guest: Adam Siskin is the founder of The Platform CPG, a network built to support emerging consumer brands through shared knowledge, authentic connections, and collective growth. A true connector and strategist, Adam’s insights have made him one of the go-to voices in the CPG world. 💡 Key Takeaway: Success in business is built on relationships — when you lead with connection and community, growth follows naturally. 🔗 Resources & Links: Rogers That Podcast Website: rogersthatpodcast.com Follow us: @rogersthatpodcast (Instagram, Facebook, and TikTok) + The Rogers That Podcast on LinkedIn 🎧 Listen Everywhere: New episodes drop bi-weekly on Mondays! Listen on Apple Podcasts, Spotify, Google Podcasts, SiriusXM, and iHeart Radio. Watch full episodes on YouTube and Spotify. 🥤 Join the Conversation: Founders and brand builders — what’s your favorite CPG product discovery of the year? Drop it in the comments and let’s give some love to the creators behind the labels. 👍 If you enjoyed this founder and CPG-focused episode: Hit SUBSCRIBE for more founder stories and business strategy insights LIKE this video if you’re passionate about the CPG space COMMENT with your favorite takeaway from Adam’s story SHARE with fellow entrepreneurs and consumer brand fans FOLLOW @rogersthatpodcast on all platforms Rogers That – How to Sell Without Selling Out brings you authentic conversations with innovative founders and business leaders, focusing on real entrepreneurship stories, venture insights, and business strategy lessons for C-suite executives, investors, and aspiring entrepreneurs. #RogersThatPodcast #AdamSiskind #ThePlatformCPG #Entrepreneurship #ConsumerBrands #StartupLife #Leadership #Innovation #CPGMafia #Networking #FounderStories #BusinessPodcast #CommunityBuilding #FounderMindset #VentureCapital