Email Marketing with Karlyn Ankrom, Kevin Chung & Rob Lange скачать в хорошем качестве

Email Marketing with Karlyn Ankrom, Kevin Chung & Rob Lange

On this episode of GoalChat, Debra Eckerling has a fun conversation about marketing with Karlyn Ankrom, Oh Snap! Social; Kevin Chung, The Standout Creatives; and Rob Lange aka The Expert Expert. Karlyn's specialty is post-publication social media, Kevin's is email marketing, and Rob's is getting media. They each cover a different element of marketing - all are intertwined. The trio talks about the "fun" of marketing, along with essential first steps, what people get wrong, and more. Define Marketing Karlyn: Being visible so people can find you; otherwise you don't exist to the masses Kevin: It's often confused with sales, which is "push-centric." It's connecting with people by sharing who you are Rob: Getting yourself out there so people know what you do; people confuse it with sales and public relations. PR is someone saying things about you, marketing is you sharing it Biggest Marketing Mistakes Rob: People lack clarity; you need to separate what's in your head - who you are, what you do, how you help - from what info actually needs to be out there Karlyn: Thinking you are going to go viral tomorrow; show up as you truly are, stop comparison-itis, silence the imposter monster Kevin: Something can go viral, but how many of those people will continue to follow you? Kevin: Not knowing your audince: Stop trying to talk to everyone; pretend you are talking to a specific person Goals  Kevin: Find the specific person you want to talk to, and write an email like it's to a friend. That will help you create targeted messaging Karlyn: Take a podcast interview and create a 30-second video and share it on social Rob: Start with the outcome in mind. Then figure out how to get there. Final Thoughts Rob: Find what works for you and run with it Kevin: Understand what you are doing, why, and how it best relates to the people you want to connect with; share how what you do helps them, connect with them, and get them engaged Karlyn: Marketing gets to be the fun part of business; have more fun! Read the full recap and get the links discussed: https://thedebmethod.com/marketing-ka... * * What are your best marketing tips? Please share in the comments. * * Debra Eckerling is the author of "52 Secrets for Goal-Setting and Goal-Getting" and "Your Goal Guide" and founder of The D*E*B Method for Goal-Setting Simplified. Follow @TheDEBMethod: Facebook:   / thedebmethod​​   Instagram:   / thedebmethod​​   Get your copy of "Your Goal Guide:" http://YourGoalGuideBook.com Order “52 Secrets for Goal-Setting and Goal-Getting:” https://52SecretsBook.com