Episode 110: Franchise Growth Secrets | The 4 Pillars of a Franchise | Former RE/MAX CEO Adam Contos скачать в хорошем качестве

Episode 110: Franchise Growth Secrets | The 4 Pillars of a Franchise | Former RE/MAX CEO Adam Contos

Stop just selling franchises and start building a high-performance brand. In this episode of the Franchise QB Podcast, host Mike Halpern huddles with Adam Contos, the former CEO of RE/MAX and current CEO of Area 15 Ventures. Adam draws on his background as a SWAT leader turned executive to reveal the "magic wand" of franchise scalability. We dive deep into unit-level economics, franchisee profitability, and the critical KPIs every owner must master, specifically prime costs like labor and waste. Adam breaks down his proven playbook for multi-unit growth, explaining the three profit levers: the core item, the upsell, and high-margin commercial/catering revenue. Whether you are an emerging franchisor struggling with "founder ego" or a franchise investor evaluating brands like Port of Subs or Daddy’s Chicken Shack, this conversation provides a masterclass in strategic growth, leadership alignment, and operational discipline. Learn how AI in franchising is creating new efficiencies and why successful brands focus on building franchises over simple unit sales. 00:00 - The SWAT Leader Turned RE/MAX CEO 02:13 - Why Brands Scale vs. Why They Stall 03:58 - Selling Franchises vs. Building Franchises 05:15 - The "Founder Ego" Trap in Emerging Brands 08:20 - Clarity: The Secret to Franchise Culture 11:29 - Prime Costs: The KPIs That Actually Matter 15:42 - The Turnaround Playbook for Struggling Owners 17:05 - 3 Profit Levers to Maximize Revenue 20:59 - How to Evaluate a Franchise Investment 25:13 - Leadership Mistakes at 50+ Units 29:10 - How AI is Changing the Future of Franchising #Franchising #BusinessGrowth #FranchiseQB #Leadership #Entrepreneurship