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#business #budlight #wokeculture #dylanmulvaney #kidrock #conservative #budweiser #anheuserbusch #businessideas #marketing #businessnews #finance #crisis How to not market a product? We all need to learn from this company. This company woke up one morning and decided to forsake the basic principles of marketing and business strategy. That woke company is Bud Light. Bud Light is a top beer brand in the United States. Both Bud Light and Budweiser, the No.1 brand in the US, was invented by Anheuser-Busch, now a wholly-owned subsidiary of Ab InBev. Ab InBev is the largest beer brewing company in the world, with 600 beer brands. The company’s value fell by 5 Billion Dollars in a matter of days. All because of a marketing move. The company asked for the endorsements of a famous transgender influencer Dylan Mulvaney. And she did an advertisement for the beer, which went viral. She was also featured on the can’s cover. Let’s look at some parts of the ad and analyse why this ad destroyed the company....