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Lizard Brain Web Design

Speaker: Scott Davis "There's an old story about the person who wished his computer were as easy to use as his telephone. That wish has come true, since I no longer know how to use my telephone." (Bjarne Stroustrup) The "lizard brain" is the oldest part of the human brain -- the part responsible for autonomic functions like breathing, heart rate, and navigating websites. OK, maybe not that last part, but your website should be easy to use. Stupid easy. Lizard brain easy. Any time your user spends figuring out how to do something -- even for a split second -- is wasted time due to poor design. Inspired by Steve Krug's book "Don't Make Me Think", this talk answers the question, "Why is that website so hard to use?" In this talk, we look at what make a "good" website "good". Simple changes in the layout or sort order can yield drastic improvements. We'll get inside the heads of typical users and see how their view of our website is drastically different than what we painstakingly planned out. You'll learn how to cater to "Browsers" and "Searchers" -- the human kind, not the software kind. "Lizard Brain Web Design" answers these questions and more in a funny and informative way.