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"improve aov" = "improve average order value". If you want to make the low-ticket business model work, you have to improve AOV. By increasing your average order value, you get more money per customer which is what you need if you're going to scale your low-ticket business. It's literally the same amount of work to get 1 customer for $7 vs 1 customer for $200 so that's why it's critical to improve your AOV. links mentioned: 📍Mastering Upsells Mini-course: https://mariawendt.samcart.com/produc... 📍Samcart Free Trial: https://checkout.samcart.com/referral... 📍Passive Income Hyperspeed Mode: https://mariawendt.samcart.com/produc... How To Improve AOV Outline: 0:00 intro to improve AOV 1:15 use order bumps and crosssells to improve AOV 3:50 how we increased our AOV from $86 - $113 in 6 months 4:20 practical examples/walkthrough of how to improve AOV 11:24 how to make order bumps and upsells to improve AOV 16:22 how to price your upsells to improve AOV 18:07 further resources to help you improve AOV