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What actually builds value in an HVAC company? In this episode of the Beer Can Cold Podcast, JG and Will sit down with Patrick Lange, from Business Modification Group a business broker and M&A expert in the trades, and Marty Gildemeyer President and CEO of Praxis Group, recurring revenue specialist and maintenance agreement champion, to break down what really drives valuation in a heating and air company. Is value about revenue? EBITDA? Seller discretionary earnings? Or is it recurring revenue and leadership depth? We cover: Why EBITDA matters and how private equity really values HVAC businesses The truth about “multiples” and why profitability matters more Maintenance agreements as the foundation of recurring revenue Monthly vs annual maintenance plans and how buyers view them Owner dependence and why you don’t have a business if you can’t leave for 60 days Clean books, tax strategy, and how hiding profit destroys exit value How culture, systems, and EOS-style leadership increase enterprise value The post-COVID valuation correction and what buyers are asking now Service and repair vs new construction strategy How to increase your company’s value by 30% in three years The takeaway is simple: Maintenance agreements. Maintenance agreements. Maintenance agreements. If you want to build a profitable HVAC company that you don’t have to sell—but could—this episode is your roadmap. Hashtags #HVACBusiness #HVACContractor #HeatingAndAir #HVACService #HVACSales #MaintenanceAgreements #RecurringRevenue #EBITDA #BusinessValuation #SellYourBusiness #TradeBusiness #HomeServices #ServiceIndustry #Entrepreneur #BeerCanColdPodcast