Workshop: Data Driven Influencer Marketing in the Age of Creators скачать в хорошем качестве

Workshop: Data Driven Influencer Marketing in the Age of Creators

Influencer marketing has become mission critical for any brand that wants to earn consumer attention. However, the playbooks from the past no longer work in this hyper saturated, quickly moving space. In this workshop, influencer marketing expert Therese Little will share: A framework for analyzing your brand’s performance A few scenarios that will test your data and performance analysis skills Some real-world examples from other strategic brands in the industry This is a good workshop for you if you: Are still uncertain if you’re picking the most impactful influencers Have a sneaking suspicion your budget could go further Find campaign and program reporting overwhelming Aren’t quite sure how to identify next steps after reporting on performance