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How the Korean Wave conquered the world and what that means for Taiwan|Taiwan News скачать в хорошем качестве

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How the Korean Wave conquered the world and what that means for Taiwan|Taiwan News

From dramas to pop music, South Korean culture has taken the world by storm. The so-called Korean Wave began around the year 2000, when Korean dramas took hold of Asian markets. What followed was a global love affair with all things Korean, including the country’s language, food, and fashion. This phenomenon has had a tremendous economic impact on South Korea, rescuing it from near-bankruptcy. Tonight, in our Sunday special report, we explore how the Korean Wave was achieved, and what Taiwan can learn from its success. Tucked away in a busy alley of Taipei’s East District, this small shop offers the latest Korean trend: personal color analysis. Colorful fabric swatches are draped over the client’s shoulder. The color consultant determines which tones make the client’s face light up. Shiny Color consultant You can see that blue tones, due to their color, reflect blue light to produce a soft glow. But the color black absorbs light, diminishing all the other colors. During the half-hour session, the consultant analyzes the skin, hair, and even the irises, identifying the colors that suit each best. Color analysis went global when K-pop star Jisoo shared her personal results online. To cash in on the craze, a Taiwanese entrepreneur launched the service in Taipei, along with Korean-inspired makeup and photo shoot packages. These offerings have drawn waves of young clientele. Vina Color consulting workshop owner The pursuit of beauty is just as fervent in Taiwan as it is in South Korea. So there’s a significant Taiwanese market for these services. Before going on hiatus, Korean boy band BTS was achieved superstardom from Asia to the U.S. Another Korean group, Super Junior, packed the Taipei Arena in 2022. The so-called Korean Wave has taken the world by storm, but what is it exactly, and when did it arrive in Taiwan? Chen Ching-de Feng Chia University assistant professor The term “Korean Wave” was introduced in 2001 by South Korea’s tourism ministry, and it was promoted globally. The Korean Wave has been strong in recent years. South Korea’s government has invested in it heavily. Based on the information I have, the South Korean government began subsidizing its cultural sector in 2001. It started at about NT$400 million a year. Now, a decade later, that’s grown to NT$2.2 billion. Simply put, the Korean Wave refers to the international craze for Korean culture, primarily its movies, TV shows, and cultural industries, including music, games, fashion, food, sports, tourism, beauty, and language. Among them, Korean drama was the first to catch on globally. Actress Lee Young-ae is known for her roles in “Fireworks” and “Jewel in the Palace.” The latter aired in 90 countries and generated revenue of 38 billion won. Although the Korean Wave was first driven by dramas, Korean pop music quickly became a major engine. Dubbed K-pop, it includes genres like hip-hop, electronic music, dance music, and R&B. Infectious melodies are paired with synchronized choreography. To reach Western markets, English phrases are used liberally in the lyrics. Da Lead Musician Electronic music in the West is just as infectious, just as heavy. But you won’t see polished groups of attractive men and women dancing in a neat formation. What’s so infectious about K-pop is not just the music, not just the sound. It’s also the visuals. From Girls’ Generation 20 years ago to the more recent BTS, K-pop groups have spread well beyond Asia. They’ve transcended language and cultural barriers to captivate Western markets. Da Lead Musician Take this simple dance move, for example. Watch it once and you’ll know how to do it. It’s very well designed. This melody goes with that dance move – the choreography won’t be designed so that you can’t remember it. This melodic line is very long but then it turns around and you’re back again. It’s simple enough that a child can follow along. But the path to stardom as a K-pop singer isn’t easy. Recruits must undergo draconian training under South Korea’s infamous trainee system. Da Lead Musician In Western countries, the trainee system isn’t really a thing. This system involves a company discovering someone at a very young age, discovering that this person has talent, is beautiful, or is handsome. And then the company trains the person, and it’s five years before the person can debut. That’s generally not acceptable to Western children, but it is to children in Asia. In South Korea, the trainee system is used by management companies to produce K-pop stars who can succeed. Da Lead Musician Actually nowadays there are lots of Taiwanese artists, and even some in other countries, who are trained for a very short period of time, like one year or half a year. Af #台灣新聞 #TaiwanNews #民視新聞 #FTV新聞 #Taiwan

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