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Consumers are sold on a diamond’s four Cs – colour, clarity, cut and carat. But are you getting what you paid for? Marketplace tests three diamonds from popular retail chains to find out. We go undercover as secret shoppers to see how far retailers will go to sell you the sparkle, and reveal what you can trust when it comes to ethics in the diamond supply chain. #Diamond #Jewelry #CBCMarketplace Read more: http://www.cbc.ca/1.6750389 0:00 - Intro 2:37 - Learning the four Cs – colour, clarity, cut and carat 4:26 - Are diamonds a good investment? 7:23 - Diamond re-grading results and comparing reports 13:00 - Conflict-free diamonds and the Kimberley Process 16:32 - Sharing findings with the retailers »»» Subscribe to CBC News to watch more videos: http://bit.ly/1RreYWS Connect with CBC News Online: For breaking news, video, audio and in-depth coverage: http://bit.ly/1Z0m6iX Find CBC News on Facebook: http://bit.ly/1WjG36m Follow CBC News on Twitter: http://bit.ly/1sA5P9H For breaking news on Twitter: http://bit.ly/1WjDyks Follow CBC News on Instagram: http://bit.ly/1Z0iE7O Subscribe to CBC News on Snapchat: https://bit.ly/3leaWsr Download the CBC News app for iOS: http://apple.co/25mpsUz Download the CBC News app for Android: http://bit.ly/1XxuozZ »»»»»»»»»»»»»»»»»» For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.