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Marshall Field's and Movies

Journey with us to 1923, when Chicago-based department store Marshall Field & Co. (acquired by Macy’s in 2005) set up a makeshift movie theatre in its book department. __________________________________ SOURCES Content: • "Books for Everyone," Marshall Field & Co ad. Chicago Tribune (19 Dec 1914). • "Exploitation Stunts Indoors and Out." Exhibitors Trade Review (13 Jan 1923). • "Goldwyn Introduces Celluloid Salesman." Exhibitors Herald (27 Jan 1923). • Goddard, Leslie. Remembering Marshall Field’s. Arcadia Publishing, 2011. • "Grosset Dunlap, Pioneer of Plan." Motion Picture News (27 Oct 1923). • MacWilliams, David C. "The Novelistic Melodramas of Hall Caine: Seventy Years On." English Literature in Transition, 1880-1920, vol. 45 no. 4, 2002, p. 426-439. Project MUSE muse.jhu.edu/article/367524. • "Marshall Field Has Large Book Display." Moving Picture World (31 Mar 1923). • "Movies in Our Book Section" by Marshall Field & Co. Chicago Tribune (24 Feb 1923). • "New Fiction for 1916," Marshall Field & Co. Chicago Tribune (22 Jan 1916). • "Screen to Benefit from Novel Tie-Up in Chicago." Exhibitors Herald (10 Mar 1923). • "Some High-Powered Co-operation." Exhibitors Trade Review. 13.9. (27 Apr 1923). • Soucek, Gayle. Marshall Field's: The Store that Helped Build Chicago. History Press Library Editions, 2010. Images: • All photographs, logos, maps, individuals, and objects are from Wikimedia Commons unless otherwise noted. • All movie posters are from IMDb.com. • All book covers are from Amazon.com. • Marshall Field & Co. logo modified from ad, Chicago Tribune (12 Aug 1951) • Screenshots, from websites of Popular Mechanics and 95.9 The River (20 May 2020). • Tennis court, athletes | Pixabay.com Music: • “Off Broadway” | Jingle from iMovie __________________________________ Based on Section 107 of the Copyright Act and the U.S. Copyright Office Fair Use Index’s guide “More Information on Fair Use” (https://www.copyright.gov/fair-use/mo..., this video, by all accounts, falls under the guidelines for fair use. Section 107 identifies criticism, commentary, news reporting, teaching, scholarship, and research as examples of activities that may qualify as fair use. Section 107 also calls for consideration of the following four factors in evaluating a question of fair use: (1) purpose and character of the use, including whether the use is of a commercial nature or is for nonprofit educational purposes; (2) the nature of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) the effect of the use upon the potential market for or value of the copyrighted work. In response to Section 107 of the Copyright Act, this video, by all accounts, falls under fair use guidelines. Specifically, the video critiques and comments upon the original work(s) by adding new information, insights, and understandings. Moreover, the video (1) is intended for educational purposes and is free to the public, without the expectation of financial benefit; (2) may be considered “transformative” since it adds something new to the original work(s) and is not a substitute for said work(s); (3) incorporates a small quantity of the copyrighted material that is not considered the “heart” of the work(s); and (4) does not deprive the copyright owner of income or undermine a new or potential market for the copyrighted work. If you believe any material within this video has been used in an unauthorized manner, please contact the poster.