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This week on Shop Talk with Krista, Krista Raymer from Vetrina breaks down the key to long-term brand success in cannabis: customer repurchase. A product might hit shelves strong, but if it doesn’t hold up past 13 weeks, it likely won’t last. In this clip, she explains why repeat customers—not just initial sales—are what matter most. Subscribe to our channel! / cultivatedmedia ABOUT CULTIVATED We are passionate about journalism. We are passionate about the cannabis industry. Cultivated is our way to bring the best of journalism and the best of the industry together. We do this through our daily newsletter — Cultivated Daily. It’s the 5-minute must-read for cannabis industry and policy professionals alike. We’re also dedicated to original, deep-dive reporting on the industry, led by our Editor-in-Chief, Jeremy Berke. And through rich cannabis media throughout the year, including live streams, podcasts, and webinars, led by our Managing Director, Jay Rosenthal Learn more about Cultivated: https://www.cultivated.news/c/about-us Subscribe to Cultivated Daily: https://www.cultivated.news/subscribe Follow Cultivated on LinkedIn: / cultivated-news #cannabisnews #cannabisindustry #cannabislegalization