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We’re pulling back the curtain on how I handle my own subcontractors at PASCON and why I’ll always choose the "expensive" option if they agree to my terms. I share a real-time example of a structural steel quote where the cheapest guy refused to sign a contract or follow 30-day payment terms—and why that made him an instant "no." We discuss the "Builder Mastery" mindset: the belief that you can't charge for quotes or get trades on your terms is a lie you're telling yourself because you're still thinking like a consumer, not an elite operator. We also dive into the power of modeling winners, like the viral marketing genius of Grayer in Queensland, and how we created our own viral "watch-to-site" video that had videographers across Australia taking notes. If you want to be a destination builder, you have to stop chasing the bottom and start setting the standard. #BusinessSystems #ConstructionLife #SalesMindset #Leadership #EntrepreneurLife #MillionDollarDays #LuxuryBuilder #SuccessHabits #Subcontractors #BrandPositioning #2026Goals #Ownership