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A Human Take on our Future

In 1985, few organisations would have planned for what came next: the fall of the Berlin Wall, the end of Apartheid, the rise of the internet economy. And yet, within a few years, the world entered a decade of profound systemic change. The change came quickly. But it didn’t come from nowhere. The question is: would your strategy have been ready for it? Or would it have been anchored in the dominant mindset of the time and missed the shift? What can today’s leaders learn from history when it comes to long-term planning and innovation? In our webinar: "A Human Take on Our Future", Benoit Beaufils and Thaïs Gyurcsó explored how long-term emotional cycles shape culture, consumption, and brand relevance, and why planning purely from today’s mood can be a costly mistake when shaping long-term strategy. If you’re building long-term relevance in fashion, luxury, mobility, food, or culture, this is for you.