Personalization in account-based marketing with AI for Enterprise Success | OnBase Podcast скачать в хорошем качестве

Personalization in account-based marketing with AI for Enterprise Success | OnBase Podcast

In this episode of the OnBase Podcast, host Chris Moody sits down with Vincent DeCastro, ABM veteran and founder of ABM Agency, to explore how AI is transforming the way marketers scale personalized account-based marketing. Vincent shares hard-won insights from decades in B2B marketing and dives deep into real-world examples—from leveraging AI tools like Manus and Humantic AI to cutting campaign timelines from weeks to days. You’ll hear how AI is not just a time-saver, but a strategic enabler that lets marketing and sales teams build meaningful, hyper-personalized experiences at scale, especially in long enterprise sales cycles. 💡 What you'll learn: -How to scale 1:1 and 1:few ABM strategies with automation -The role of AI in creating high-impact personalization -How to align with sales for true ABM success -Why execution speed matters more than perfection -Tools, frameworks, and storytelling hacks that actually work 📈 Whether you're new to ABM or looking to scale it globally, this episode will give you the mindset and playbook to make it work—powered by AI. 👤 Guest: Vincent DeCastro, CEO of ABM Agency -   / vincentdecastro   🎙️ Host: Chris Moody -   / chrismoody   🔔 Subscribe for more episodes: 🎧 Listen on Spotify | Apple Podcasts | YouTube | wherever you get your pods: Spotify: https://open.spotify.com/show/7Hwa9es... Apple: https://podcasts.apple.com/in/podcast... Website: https://www.demandbase.com/podcasts/o... 👉 Like, comment, and subscribe for more expert takes on account-based marketing, sales strategy, and AI in go-to-market. #abm #aiinmarketing #onbasepodcast #b2bmarketing #personalization #demandbase #accountbasedmarketing #programmaticadvertising