"Cracked it !" - HEC Consulting & Coaching Master Class скачать в хорошем качестве

"Cracked it !" - HEC Consulting & Coaching Master Class

The HEC Consulting Club - Pascal Masson & Gregory Le Roy - with the team of HEC Alumni are pleased to present - september 2018 « CRACKED IT ! » Master Class  How to solve big problems and sell solutions like top strategy consultants ? MASTER CLASS It’s one of the most essential, yet poorly understood skills of working in organizations: solving problems and selling the solutions. How can we do it better? Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trip us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience. In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions. Cracked It! provides compelling stories of both good and bad problem solving and solution selling from a variety of contexts. We learn how a new CEO quickly sized up a problem facing an aging retail chain and implemented a strategic solution that worked for him before, only to experience disastrous results; how an industrial designer of MRI scanners saw his design problem through the eyes of a child, leading him to reimagine the scanner experience; and how a seasoned scientist failed to convince people that too much sugar causes obesity, while a shrewd rival successfully sold an alternative story incriminating fatty food. OUR GUESTS Bernard Garrette Bernard is Professor of Strategy at HEC Paris. His teaching and research focus on corporate strategy, business simulations and problem solving. He served as Associate Dean at HEC Paris, Corporate Strategy Expert with McKinsey & Company, and consultant or management educator for blue chip companies and start-ups. Corey Phelps Corey is Associate Dean of Executive Education, Associate Professor of Strategy, and Marcel Desautels Faculty Fellow at the Desautels Faculty of Management, McGill University. An awardwinning researcher and teacher, he is a frequent keynote speaker, corporate trainer and consultant on topics of innovation and strategy. Olivier Sibony Olivier is Affiliate Professor of Strategy at HEC Paris, where he teaches problem solving and strategic decision making. Previously, he was a Senior Partner of McKinsey & Company, where he spent 25 years advising leaders of global corporations, and held a number of firm leadership roles. ORGANIZED BY HEC ALUMNI CONSULTING CLUB Tuesday 25th September 2018 from 7.00 pm to 9.00 pm at the headquarters of the association HEC Alumni Organized by HEC Consulting Club and especially Pascal Masson Hosted by Pascal Masson and Gregory Le Roy, VP HEC Consulting Club