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That’s the reinvention story of Lindsay Housman. Her career has been a series of bold pivots — from accounting and consulting to finance, marketing, and technology — each chapter building toward something bigger. And then she reinvented once more. Not because something was wrong — but because a personal experience sparked an idea she couldn’t ignore. As a runner, Lindsay kept experiencing pain and discomfort in her footwear. When she dug deeper, she uncovered a surprising truth: most athletic shoes were designed for men — with women simply wearing smaller versions of the same model. That realization became the foundation for HETTAS — Performance Running Shoes for Women — a company built on the belief that women deserve products designed for their bodies, their performance, and their experience. In this episode of Leadership and Reinvention, Lindsay shares: ✨ How each career pivot built the skills she needed to become a founder ✨ Why mission — not comfort — kept her going through the hard moments ✨ The realities of fundraising as a woman entrepreneur (and how she navigated it) ✨ Why feedback from athletes became her fuel ✨ And the mindset shift behind “choosing your hard” Her story is a powerful reminder that reinvention often happens when passion meets purpose. Lindsay’s social media links: hettas.ca #LeadershipAndReinvention #ReinventionStories #FounderJourney #WomenInLeadership #Entrepreneurship #CareerPivot #PurposeDriven #NextChapter #BuildingWithPurpose