How Snapdeal Lost a $6.5Bn Battle to Amazon & Flipkart скачать в хорошем качестве

How Snapdeal Lost a $6.5Bn Battle to Amazon & Flipkart

In 2016, Snapdeal was India’s rising e-commerce giant. Valuation: $6.5 billion Investors: SoftBank, Alibaba SoftBank Bet: $627M in 2014 — India’s largest single startup cheque at the time Snapdeal started as a coupon platform, pivoted to e-commerce inspired by Alibaba, and briefly became the country’s largest marketplace by sellers. But the next 2 years were brutal: Amazon entered India with deep pockets Flipkart accelerated growth backed by Tiger Global & Walmart -- Snapdeal’s funding dried up By 2017, Snapdeal’s market share fell from ~32% to ~4%. SoftBank suggested a Flipkart merger (~$1B valuation vs $6.5B peak), but the deal was rejected. Snapdeal’s “value e-commerce” strategy in tier-2 & tier-3 cities couldn’t compete with Meesho’s zero-commission model or Amazon & Flipkart’s logistics power. Now, Snapdeal is planning an IPO, not for growth, but to provide investor exits. The biggest lesson: half-hearted pivots fail, businesses must reimagine customer and seller journeys to survive. Will Snapdeal find a new niche, or will this IPO be just an exit story? #Snapdeal #IndianEcommerce #StartupStories #SoftBank #Alibaba #Flipkart #AmazonIndia #Meesho #EcommerceLessons #IPO #InvestorExit #BusinessFailure #StartupLessons #IndianStartups #ecommercegrowth Follow us to stay updated with all the latest news! ✅YouTube Channel (Desvelado Insights):    / @desveladoinsights   ✅YouTube Channel (Desvelado Research):    / @desveladoresearch   ✅LinkedIn:   / desvelado-india   ✅Instagram (Desvelado Insights):   / desveladoinsights   ✅Facebook (Desvelado Advisory): https://www.facebook.com/profile.php?... ‪@DesveladoInsights‬