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Moderator: Irina Ferencz, Deputy Director, ACA This webinar, organised by the Study in Europe 2 consortium, will give an overview of the Study in Europe initiative (2017 – 2020), supported by the European Commission and promoting Europe as a higher education study destination around the world. The webinar will also zoom into two upcoming Study in Europe fairs – in Ethiopia (November 2019) and Nigeria (March 2020) – providing useful information related to the two events. Additionally, the programme features two European higher education institutions – Université de la Reunion and University of Salford – that have a long track record of working with these countries, and that will share their related experiences. The webinar is intended for higher education professionals that are interested to learn more about the Study in Europe initiative, as well as for those specifically working in higher education marketing and promotion, attending regular higher education fairs (and with an interest/prior experience in the two featured countries).