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From all-in-one cybersecurity to partner-first support, this episode of Partner Playbook dives into why Barracuda remains a trusted choice for MSPs. Tonya Gentry, Chief Sales Officer of Big Red Media, chats with Greg Saenz, Barracuda’s VP of Channel Sales, about: How Barracuda evolved into a full-scale cybersecurity platform What MSPs get from the Partner Success Program—co-branded marketing, MDF, technical tools, and more Why vendor consolidation is top-of-mind for MSPs and how Barracuda supports that shift How Barracuda works with partners of every size, from startups to enterprises Real-world feedback from MSPs and how Barracuda continues to add value What’s coming in 2025 and how to become a partner 🔔 Subscribe now and never miss an episode packed with value for MSP owners: / @mspsuccess 📚 Subscribe to receive emails that include resources on how to elevate your business: https://mspsuccess.com/subscribe 🔗Connect with us on socials: LinkedIn: / msp-success Facebook: / mspsuccess Timestamps: 0:00 - Introduction: Why MSPs Should Pay Attention to Barracuda 0:35 - What Is Barracuda Today? Cybersecurity Platform Overview for MSPs 1:22 - Inside the Barracuda Partner Success Program: Co-Branded Marketing, MDF & More 2:44 - What MSPs Can Expect from Barracuda in 2025 3:50 - How MSPs Use Barracuda to Fill Stack Gaps and Replace Underperforming Vendors 4:45 - Vendor Consolidation: How Barracuda Helps MSPs Streamline and Scale 5:22 - What Barracuda Looks for in MSP Partners of All Sizes 6:46 - Real MSP Feedback: What Partners Are Saying About Barracuda 8:01 - How to Increase Profitability and Value Through Consolidation 9:15 - Upcoming Product Innovations and Research MSPs Should Watch 10:24 - How to Join the Barracuda Partner Program 11:14 - Final Thoughts: Why MSPs Trust Barracuda for Long-Term Growth